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Edward Iglesias's avatar

Excellent article. Also I owned the Mondo 2000 with that R.U. a Cyberpunk? ad. I remember William Gibson (I think?) commenting on it years later that people didn't understand that it was a joke.

Alan Tabor's avatar

I'm not willing to let the term synergy go. I first encountered the term while reading Ruth Benedict. (I even thought she invented the term.) She developed it while trying to find a term for the societies she felt drawn to. I find her definition extremely useful. High synergy societies match individual interest with collective issues. Making up a story about hunting. A high synergy society would let a successful hunter brag about his or her prowess and get first choice of shares before the rest is divided up. Low synergy societies would either give the hunter all of it or divide it up equally among everyone with no acknowledgment of the hunter's accomplishment...both are low synergy systems. I used this insight when I had a small department at a Berkeley hippie backpacking company. We'd discuss company goals and personal goals and work at performance objectives that advanced both.

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